New York — Produce Pete, the longtime and much-loved fixture of NBC New York’s weekend morning news, has died at the age of 80, leaving behind decades of television memories and a legacy rooted in family, hard work, and a passion for fresh food.
Born Peter Napolitano in Bergenfield, New Jersey, Pete grew up in and around his family’s business, Napolitano’s Produce, where he helped transform a small neighborhood store into a well-known New Jersey destination. It was there, among crates of fruits and vegetables, that he learned the lessons that would later define his life — the value of quality, honesty, and connecting with people — principles he would go on to share with millions of viewers.
For more than 30 years, Produce Pete brought those lessons to NBC New York audiences every weekend morning, becoming a trusted voice on gardening, produce, and seasonal living. With his trademark enthusiasm and down-to-earth style, he educated and entertained viewers, making complex topics accessible while reminding audiences of the simple joys of growing and eating well.
Colleagues and viewers alike remember Produce Pete not just for his expertise, but for his warmth, authenticity, and unmistakable presence on screen. His segments became a comforting ritual for many households, and his passion left a lasting impression on generations of New Yorkers and New Jersey residents.
As news of his passing spread, tributes poured in from fans who grew up watching him and from colleagues who admired his dedication and kindness. Produce Pete’s legacy lives on in the gardens he inspired, the family business he helped build, and the countless viewers who tuned in each weekend to learn from a man who truly loved what he did.
